MG1702:03
Marketing Management
Townsville, Cairns
HECS Band 2
26 hours lectures, 12 hours tutorials. Semester 2 (Townsville campus); Semester 2 (Cairns campus).
The subject focuses on the theories and practice of how business can benefit from adopting the marketing concept.
Learning Objectives:
- marketing’s role in society;
- how to find target market opportunities with segmenting markets;
- how to evaluate opportunities in changing environments;
- how to obtain information for marketing;
- how to understand what the customer wants;
- the 4 ‘p’s of price, product, promotion and place;
- the marketing planning process;
- management of the marketing process.
Assessment to be advised.