James Cook University Subject Handbook - 2002

GA3112:03

Applied Illustration Major Study 3

Townsville

HECS Band 1

13 hours lectures, 13 hours tutorials, 26 hours practicals. Semester 1.

Available to students enrolled in the BCommunication Design degree.

Staff: Mr R Preston.

This subject will be based upon investigative research skills and will centre around proposal based work. A series of theoretical and practical workshops will be conducted relevant to proposals. Photorealist gouache rendering will be a major component. Other topics that will be explored will be: costing, client liaison, the relationship between illustration, graphic design and photography, digital printing, marketing strategies, advertising, production, planning, awareness of organisations and affiliates, generating and executing industry standard/professional images.

Learning Objectives:

  1. acquire essential self directed research skills;
  2. produce high quality professional work while developing a highly personal and imaginative individual vision;
  3. awareness of industry standards/practices, changing nature of illustration;
  4. develop a broad understanding of print processes and production and be confident in client liaison;
  5. acquire a working knowledge of relevant organisations and affiliates to the field of illustration;
  6. demonstrate an ability to cost work and develop an awareness of the economic and social constraints that determine the content of illustration.

Assessment by end of year examination (20%); three practical assignments (60%); visual journal (20%). Attendance of 80% at practical workshops is required to pass this subject unless prior arrangement has been made with the lecturer, academic adviser or Head of College.