GA2221:03
Graphic Design Major Study 2
Townsville
HECS Band 1
13 hours lectures, 13 hours tutorials, 26 hours practicals. Semester 2.
Available to students enrolled in the BCommunication Design degree.
Staff: Mr J Weyand.
This is the second unit of a six semester advanced program for students studying Graphic Design. Students enrolled in this subject will undertake a series of lectures, tutorials and structured practical exercises designed to encourage investigation and experimentation with a broad range of visual communication techniques and design focussed technologies. Emphasis will be given to the development of an analytical approach to creative problem solving founded on a sound understanding of the relevant production processes. Students will continue to be introduced to skills and concepts underpinning the professional practice of Graphic Design — further building upon their pre-established foundation level understanding of core design activities. Production techniques and associated business practices will be examined in lectures and tutorials. Studies will include: applied typography; design for screen based, multimedia and Internet applications; marketing and advertising design; trade, exhibition and museum display; copywriting and text production; study of physical materials utilised in the design environment; studio management and structures; working with limited colour and full colour options; technology and the future of graphic design; the pre-press process, from concept to camera ready artwork.
Learning Objectives:
- become familiar with the diversity of communication pathways available to the graphic designer;
- understand the need for effective visual and communication design and select appropriate production techniques to meet communication objectives;
- develop an understanding of the communication issues relating to a variety of media, including digital and conventional processes and use appropriate production techniques to meet communication objectives;
- apply appropriate and creative design solutions to given problems and follow these solutions through several production phases in a manner suited to the selected production process;
- utilise available computer software and Internet information resources at a basic level for creative, research and technical purposes.
Assessment by tutorial presentation (20%); four practical assignments (80%). Attendance of less than 80% at practical workshops will render students ineligible for assessment unless prior written approval has been obtained from the lecturer, academic adviser or Head of College.