BU5120:03
Demand Chain Management (an e-Commerce Perspective)
External
HECS Band 2
40 hours external. Semester 2.
Available to MBA students.
Staff: Professor W Selen.
This subject takes on an integrative management approach and consists of two parts: the first part includes a general understanding and/or review of e-Commerce communication and distribution systems and e-Commerce value strategies. These concepts are then integrated into the development of an e-Commerce strategy, from which to set up effective e-Commerce management tools. The second part uses the generic framework of part one and puts it into an overall demand chain management framework.
Learning Objectives:
- gain an overall understanding and appreciation of changing business models in today’s internet enabled world;
- embark on innovative ways of marketing and creating customer value;
- get a good comprehensive understanding of the entire value chain and how e-Commerce applications are impacting modern management.
Assessment by assignments and group projects (60%); take-home e-examination (40%).