BU5118:03
eCommerce
Townsville, Cairns
HECS Band 2
40 hours lectures/workshops. Semester 2.
Available to MBA students.
Staff: Ms R Gunesh.
The study of the nature of eCommerce/eBusiness; how it is being conducted and managed; and its major opportunities, limitations, issues and risks; legal, privacy and ethical issues.
Learning Objectives:
- understand the key differences between electronic commerce and traditional commerce;
- ability to identify the stakeholders in electronic commerce and their capabilities and limitations;
- gain knowledge of the opportunities, problems and limitations associated with electronic commerce, including new business models, security, ethical issues of privacy and legal issues;
- understand the essential concepts and technologies supporting electronic commerce;
- understand how electronic commerce can be applied in a business;
- learn how to develop a strategy driven Web presence for an organisation.
Assessment by an assignment (30%); business plan for e-Commerce website (30%); develop website (40%).