PT3320:03
Photographic Business Management and Marketing
Townsville
Prerequisites: 12 units of level 2 subjects from BPhotog schedule
13 lectures, 13 tutorials, 13 hours workshops. Second semester.
Available to Bachelor of Photography students.
Staff: Mr P Kennedy.
This subject will introduce students to business planning, marketing, financial management and the statutory requirements necessary to successfully operate a photographic business. Topics to be covered include: researching and developing a business plan; budgeting; pricing photography; copyright; contracts; taxation requirements; employing staff and models; raising finance; promotional activities.
Learning Objectives:
- acquire a knowledge of financial matters in the photographic industry and display an understanding of budgeting and business planning;
- understand the role of manager and give a clear indication of understanding managerial legal, contract, staffing and statutory obligations;
- gain an understanding of marketing and promoting a photographic business;
- acquire the knowledge to identify the factors to be considered in pricing photographs.
Assessment by creation of a realistic business and marketing plan (40%); generation and production of price lists, contracts and order forms appropriate to a particular field of photography in a given marketplace (20%); written examination (20%); seminar presentation (20%). Late submission of assessment items will attract penalties unless an extension has been granted in writing by the lecturer and work submitted by students with an attendance rate of less than 80% may not be eligible for assessment without prior written approval from the lecturer.