James Cook University Subject Handbook - 2001

MG3792:04

Current Management and Marketing Issues 2

Townsville, Cairns

Prerequisites: 18 units of level 2 subjects

39 lectures, 12 tutorials. Second semester. Also offered at the Holmes Colleges in Sydney and Melbourne, first and second semester, flexible delivery and January/February intensive mode.

This subject will present a range of current Australian and global developments in contemporary management theory and practice.

Learning Objectives:

  1. to prepare participants for challenges facing business managers by presenting a range of current Australian and global developments as they impact on contemporary management and marketing practices.

Assessment to be advised.