BU5105:03
International Marketing
Townsville
40 lectures. Second semester. Block mode.
Staff: Dr F Bartels.
This subject provides an understanding of the opportunities and constraints confronting a marketing manager in a multinational firm. Topics include: market selection decision, market entry alternatives (exports, licensing) and the international perspective on the components of the marketing mix.
Learning Objectives:
- critical appreciation of the theories, concepts, methods and empirical knowledge used in international marketing.
Assessment to be advised by first week of lectures.