MG3774:04
Strategic Management
Townsville, Cairns
Prerequisites: 18 level 2 units or permission of HOS
26 lectures, 12 tutorials. First and second semester (Townsville campus); second semester (Cairns campus).
Staff: Mr D Lemke.
Strategic Management integrates the functional areas of marketing, finance operations and TQM and human resources into a meaningful whole. In addition it deals with creating a future for an organisation.
Learning Objectives:
- why strategic management is necessary;
- the impact of internal and external stakeholders;
- the strategy formulation, implementation and control process;
- the effect on strategy regarding the dimensions of business, i.e. SMEs and MNEs;
- students will be able to produce a corporate/business plan.
Assessment to be advised.
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