James Cook University Subject Handbook - 2000

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MG3774:04

Strategic Management

Townsville, Cairns

Prerequisites: 18 level 2 units or permission of HOS

26 lectures, 12 tutorials. First and second semester (Townsville campus); second semester (Cairns campus).

Staff: Mr D Lemke.

Strategic Management integrates the functional areas of marketing, finance operations and TQM and human resources into a meaningful whole. In addition it deals with creating a future for an organisation.

Learning Objectives:

  1. why strategic management is necessary;
  2. the impact of internal and external stakeholders;
  3. the strategy formulation, implementation and control process;
  4. the effect on strategy regarding the dimensions of business, i.e. SMEs and MNEs;
  5. students will be able to produce a corporate/business plan.

Assessment to be advised.


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