IA2106:03
Media Management 1
Townsville
Inadmissable Subject Combination: CA2106
36 lectures/workshops. Residential 1.
Available to Diploma of Communications students.
Staff: Ms M Mollison.
This subject analyses the different philosophies underpinning the three different forms of broadcasting in Australia; National, Commercial and Public/ Community, including BRACS. The subject specifically considers the practical issues confronting the management and operation of a community broadcaster, including basic office management, job descriptions and staff responsibilities, basic accounting and legal concepts and relations with key media organisations.
Learning Objectives:
- an understanding of the key organisations and structures which control or affect broadcasters;
- an understanding of the basic office management procedures essential to the efficient management of a community broadcasting unit;
- an understanding of the technical relationships and the contact process necessary to maintain the technical installation of a BRAC unit;
- basic human resource management.
Assessment by on-campus written/video assignment (40%); on-campus worksheets and practicals (20%); off-campus assignment (20%); attendance and participation (20%).
[Contents]