BU5105:03
International Marketing
Townsville, Cairns
(Odd-years Cairns campus; even-years Townsville campus) 40 lectures. Second semester.
Staff: Ms C Echtner
This subject provides an understanding of the opportunities and constraints confronting a marketing manager in a multinational firm. Topics include: market selection decision, market entry alternatives (exports, licensing) and the international perspective on the components of the marketing mix.
Learning Objectives:
- critical appreciation of the theories, concepts, methods and empirical knowledge used in international marketing.
Assessment by group presentation/project (20%); individual project (5,000 words)(40%); three-hour examination or 3,000 word essay (40%).
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