James Cook University Subject Handbook - 2000

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BU5105:03

International Marketing

Townsville, Cairns

(Odd-years Cairns campus; even-years Townsville campus) 40 lectures. Second semester.

Staff: Ms C Echtner

This subject provides an understanding of the opportunities and constraints confronting a marketing manager in a multinational firm. Topics include: market selection decision, market entry alternatives (exports, licensing) and the international perspective on the components of the marketing mix.

Learning Objectives:

  1. critical appreciation of the theories, concepts, methods and empirical knowledge used in international marketing.

Assessment by group presentation/project (20%); individual project (5,000 words)(40%); three-hour examination or 3,000 word essay (40%).


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