James Cook University Subject Handbook - 2000

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BU5103:03

Management of Innovation and Technology

Cairns

40 lectures. July intensive mode.

Staff: Dr J Campling.

This subject studies the strategies and practices used by organisations that excel in introducing product, process and marketing technology innovations. It examines strategic approaches to innovation and technology management in a cross-section of industries nationally and internationally.

Learning Objectives:

  1. critical appreciation of the theories, concepts, methods and empirical knowledge used in process, product and marketing innovation and technology management.

Assessment by group presentation/project (20%); individual project (5,000 words)(40%); three-hour examination or 3,000 word essay (40%).


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