BU5010:03
International Business Strategy
Cairns
40 lectures. November intensive mode.
Staff: Mr D Lemke.
To succeed in the global marketplace, an organisation must create and sustain competitive advantage and understand the environment within which it operates. This subject is concerned with the long-term international business strategy of companies. It deals with identifying and analysing past and current international business strategies and with formulating and implementing new integrated ones.
Learning Objectives:
- using the skills acquired in earlier core subjects, the subject develops cross-functional and holistic thinking and the ability to recognise patterns of international business strategy under conditions of incomplete and imperfect information;
- understand international business strategy identification and evaluation, industry and competitor analysis, strategic alliances and joint ventures, innovation in multi-divisional organisations, globalisation, international diversification strategy and managing multinational organisations;
- understand the challenge of formulating effective international business strategy that balances the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position.
Assessment by group presentation/project (20%); individual project (40%); final examination or essay (40%).
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