James Cook University Subject Handbook - 2000

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BU1010:03

Quantitative Studies

Townsville, Cairns

26 lectures, 26 hours practicals. Second semester.

Staff: Dr N Black.

This subject examines the nature of statistics and computer analysis relevant to the tourism and management industries. A major goal of the subject is to familiarise students with a range of computer skills and statistical analyses essential to research in the tourism and/or management industries. This involves hands on computer use and expertise as well as the exploration of practical applications in the tourism and management sectors for the above programs/skills.

Both lecture and practical sessions introduce students to micro-computers and their use in data collation and report writing in conjunction with the quantitative and qualitative methods demanded by tourism and management research.

Learning Objectives:

  1. familiarise students with the basic computer skills in statistical analysis (SPSS);
  2. awareness of the range of statistical analysis relevant to the tourism and management sectors of industry, ability to select the most appropriate statistical analysis for the data involved, ability to interpret the statistical result appropriately, ability to interpret and integrate those results into the research being undertaken;
  3. gain sufficient experience in computer skills and statistical knowledge to allow them to participate in level 3 research projects in the electives for the tourism and management majors;
  4. gain sufficient experience in computer skills and statistical knowledge as a basis to allow them to complete an honours thesis in tourism and/or management; to operationalise the thesis; collect, collate, analyse data; present the results at the student conference.

Assessment guidelines to be advised.


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